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Marketing

Memorable Marketing Made Simple: How to Stick in Your Client’s Mind

Instead of getting lost or intimidated by the word – MARKETING, see it for what it is – to STICK IN THE CLIENT’S MINDS. If we break this down into simple steps, with the lead pinpoint being:  be remembered, it can be easier than it seems. Increase the odds by using uncomplicated, basic human ideas of memory-provoking, catchy, enjoyable moments. 

Craft a Genuine Elevator Pitch for Creative Meetings and Zoom Calls

Have a genuine self-sales chat (elevator pitch) ready for those awkward portfolio showing or Zoom meeting moments when you need it at the drop of a hat. Be prepared with a few quick stories that won’t sound like sales, but rather, you sharing a story of how you handled a production mishap or an experience that represents more about how you work. 

Keep Your Business Fresh

You are in the business of keeping it fresh for your clients, so keep your own company fresh.

How to Handle Client Usage of Images in Marketing Without Approval or Payment

Q:

What do I do when clients use my photos for marketing before paying me?

A:

A norm I’ve experienced when our images go live before being paid for is one client’s department didn’t communicate with the other department or the client may not be aware of usage ownership rights. This must be spelled out and agreed upon before the job begins. Contracts usually state this, but clients may not be reading our contracts. Make sure the logistics timeline is also communicated verbally. Do your research, and don’t assume they will handle this appropriately.

Public Relations Is The Backbone of Marketing

Public relations is the backbone of our marketing. Curating connections comes from listening, asking questions, and relating to those we want to remember us. Where are they from? Is there anything interesting on their LinkedIn or IG? Comment with interest as a part of your brand. 

Creative Gift Ideas to Make Meaningful Connections

Q:

Are there any new ways to give clients gifts since they aren’t in the office the way they used to be?

A:

With so many clients no longer in their offices, I find the best gift is to bring back the personal human connection by taking them to dinner, coffee, even a phone call or whatever works. Essentially, you are bringing YOURSELF into your marketing plan with sincere long-lasting connections as a bonus to your “cold” mass promos, outreach, etc. 

How Many Contacts Should Be on a Commercial Artist’s Promo List?

Q:

Out of curiosity: How many contacts do you have in your list?

A:

Commercial artists often have smaller contact lists on their promo/newsletter client lists than reps do. At SternRep, we can have anywhere between 4k and 10,000 names for any promo. I usually see about 200 – 600 names on artists’ client lists. (Tell us how many you have.)