Marketing Promo Types for PhotographersApril 13, 2022
A promo type that will work for one client may not work for another; that is why I use all four of these methods to get my promos out.
Four Promo Types:
- Mass email promo showing an individual project or a specific theme with one or more images.
- Mass newsletter email promos are a summary update sharing news with a collection of images.
- One-Sheet promo is an attachment on a short email not needing to be scrolled, creating a warmer, more personable email.
- Printed mailers or leave-behinds with the hopes of being easily saved by clients come in many shapes and sizes designed to show off your work’s branded vibe.
As you may notice, I did not include a pdf attachment on my promo list as they can often be mistaken for dangerous spam materials when sent by strangers.