Don’t let your comfort zones limit your decisions. You are an artist, and that job definition includes a requirement for experimentation. We are in a business based on broadening out through trial and error, not controlled by what you already know.
Artist = Uncomfortable
The concept of having a business “elevator pitch” ready to go includes engaging with active listening questions, even though you may be a bit nervous. Being on the hot seat includes showing who you are, and nothing works better to stick in people’s minds than demonstrating true connection with genuine curiosity.
Personal work should boost the process of getting clients to know who you are.
Ask yourself, does this image emphasize how I think or what I offer clients when they hire me?
All in all, this is about sharing what runs your creative engine.
What makes an email PROMO work? Ask yourself if your images resemble others or if they stand out as uniquely yours. Impact, originality with a unique twist. A hook to inform in a new way!
Negotiation points to use when clients ask specifically for a reduction in Creative Fees:
A client call needs you. You are on the call as if it were just the two of you. Engage, interact, and jump in during a quick lull or when you can join in on what’s being said. It’s like a normal conversation, and you are not the audience. Be the active, attentive listener in tune with the convo when you are there to “sell” your ideas.
HOW TO GET THE JOB:
Be the director the client will hire you to be, from start to finish.
Have your plan in mind and confidently share it as, “This is the way to go,” to achieve their goals.
There is no need to buffer it with safe comments like, “My opinion is…” when you want to be hired as the creative lead carrying out your creative vision.
Here is my question for you – what are the types of “marketing” you are hot for right now? What is calling your name? What part of this multi-leveled puzzle feels fresh on your mind and will spice you up? Go with your own flow, as that is what will pay off in spades.
When bidding on a job, clients may ask us to dive deeper into the basis of the costs. Put your business mind to work by understanding what the client needs to hear from you.
Our estimates cover us for unexpected real-life additions like grip truck availability, insurance changes, overtime, etc.
Our bids are not as black and white as a client would assume, so get ready to explain the gray areas in ways that speak their language.
A bit of a personal share, as one major part of my representing world is two other reps with whom I have weekly check-in chats for many years now. I never thought I’d be able to trust others in our business, as I was warned against it. Well, I gotta say this is what gets me through. Not feeling alone in this business may be crossing a risky line, but it may be well worth the investment. 🩷 @bigleoproductions @poppycreative
