MARKETING TIPS YOU MAY NOT BE DOING yet…
1. DM on IG Stories is the best way to start a true 2-way conversation.
2. Quick and easy ONE-SHEETS are like having a Leave Behind email promo for each client.
3. PROJECTS PAGE reassuring clients, showing a series of images with the same look + feel.
4. Maintain your DATABASE with your dream list and those who already know our name. Cheers!
5. CLICKED LIST of your promos is valuable feedback that is so hard to get.
If you could ask any agent what they suggest to push yourself along to great success, they will say “TEST TEST TEST.”
That is your job, whether you are officially working or not; know that your advisor would want to see regular, continuous testing to enhance your growth potential. Simple as that.
Doing the RESEARCH on potential clients is the difference between allowing your career to be guided by the calls you receive vs. shaping your future by going out there to get the clients you want.
One of the biggest, most important things to do is research. It is difficult. It’s a way to educate ourselves on the clients we want to get to bring our careers to the next level. We must keep a good database and keep researching on LinkedIn. We have to know who to contact, who to engage with, and who to stay in front of. It’s really simple, but difficult. Research and contact people on LinkedIn. It can’t be like a mass email kind of feeling from you. You have to use their name and add a note. It takes time, but it’s probably the most important thing to do if you want to advance your career.
The best marketing advice I was given was not to swim upstream, but to go with my natural flow and not against it. If I am not in the mood to talk to people that day, then I find a productive task that I will flourish in.
Thank you- @DavidZaitz
One of the untold languages of our business during triple bidding is when the response to your bid is requesting you to increase a particular line item, which usually means you are not the first choice. Ouch. I know it’s not easy, but it is best to know where you stand and what you are probably dealing with.
Our bidding process can sometimes lead to fast-paced, sticky dialogue situations, where we often act fast without taking a moment to think it through. In a rushed business environment, it may save a considerable loss to take an extra minute to triple-check and make decisions from a well-thought-out, rational state of mind. It’s worth it.
Don’t let your comfort zones limit your decisions. You are an artist, and that job definition includes a requirement for experimentation. We are in a business based on broadening out through trial and error, not controlled by what you already know.
Artist = Uncomfortable
The concept of having a business “elevator pitch” ready to go includes engaging with active listening questions, even though you may be a bit nervous. Being on the hot seat includes showing who you are, and nothing works better to stick in people’s minds than demonstrating true connection with genuine curiosity.
Personal work should boost the process of getting clients to know who you are.
Ask yourself, does this image emphasize how I think or what I offer clients when they hire me?
All in all, this is about sharing what runs your creative engine.
What makes an email PROMO work? Ask yourself if your images resemble others or if they stand out as uniquely yours. Impact, originality with a unique twist. A hook to inform in a new way!
