Treatment Final Edit Checklist:
The winning ticket goal for every professional image maker is being known and celebrated for a style that’s unmistakably yours. That’s the magic that draws clients in and keeps the work flowing—it’s the reason they choose you, again and again.
How do you not waste any precious time with your portfolio reviews?
1. Tell the reviewer your review purpose.
2. Prep your questions and topics.
3. Be open to hearing, listen instead of talking.
4. Review your website + IG instead of a prepared PDF.
5. Move through your site swiftly because we don’t have that much bandwidth for review after review.
It’s time to shake things up and try new ways, don’t settle, and don’t get too comfortable. Explore, gravitate towards what you don’t even know yet, and lead the way. Mix up your creative world and see where you land. If you ever needed to “TEST,” it is NOW.
A general mass “cold call” of any type usually will lead to a hang-up. Think about this and apply this theory in your business conversations. Address clients by their name. Let’s get back to the basics in our electronic world – whenever possible, a firm handshake, eye contact, and recognizing the person’s name. Human”ify” is the way to make a cold call into a warm call.
MARKETING TIPS YOU MAY NOT BE DOING yet…
1. DM on IG Stories is the best way to start a true 2-way conversation.
2. Quick and easy ONE-SHEETS are like having a Leave Behind email promo for each client.
3. PROJECTS PAGE reassuring clients, showing a series of images with the same look + feel.
4. Maintain your DATABASE with your dream list and those who already know our name. Cheers!
5. CLICKED LIST of your promos is valuable feedback that is so hard to get.
If you could ask any agent what they suggest to push yourself along to great success, they will say “TEST TEST TEST.”
That is your job, whether you are officially working or not; know that your advisor would want to see regular, continuous testing to enhance your growth potential. Simple as that.
Doing the RESEARCH on potential clients is the difference between allowing your career to be guided by the calls you receive vs. shaping your future by going out there to get the clients you want.
One of the biggest, most important things to do is research. It is difficult. It’s a way to educate ourselves on the clients we want to get to bring our careers to the next level. We must keep a good database and keep researching on LinkedIn. We have to know who to contact, who to engage with, and who to stay in front of. It’s really simple, but difficult. Research and contact people on LinkedIn. It can’t be like a mass email kind of feeling from you. You have to use their name and add a note. It takes time, but it’s probably the most important thing to do if you want to advance your career.
The best marketing advice I was given was not to swim upstream, but to go with my natural flow and not against it. If I am not in the mood to talk to people that day, then I find a productive task that I will flourish in.
Thank you- @DavidZaitz
