Here is my question for you – what are the types of “marketing” you are hot for right now? What is calling your name? What part of this multi-leveled puzzle feels fresh on your mind and will spice you up? Go with your own flow, as that is what will pay off in spades.
Wednesday Wisdoms
Explaining Your Photography Bid and Breaking Down the Real Costs for Clients
When bidding on a job, clients may ask us to dive deeper into the basis of the costs. Put your business mind to work by understanding what the client needs to hear from you.
Our estimates cover us for unexpected real-life additions like grip truck availability, insurance changes, overtime, etc.
Our bids are not as black and white as a client would assume, so get ready to explain the gray areas in ways that speak their language.
Personal Share: Finding Trusted Peers in a Competitive Industry
A bit of a personal share, as one major part of my representing world is two other reps with whom I have weekly check-in chats for many years now. I never thought I’d be able to trust others in our business, as I was warned against it. Well, I gotta say this is what gets me through. Not feeling alone in this business may be crossing a risky line, but it may be well worth the investment. 🩷 @bigleoproductions @poppycreative
Stay Professional Under Pressure and Manage Emotional Frustration
One of the best professional lessons I learned was to keep negatively emotionally charged reactions in check.
Frustration is a normal part of our business, but unleashing that onto people we work with is not cool and not professional. Don’t risk it even if it feels rational at the moment.
How to Navigate Business Highs and Lows Without Sabotaging Your Career
We can either respond to our business’s ups and downs with a personal defense or a professional strategic approach. Trust me, be aware of personal reactive emotions, and don’t let that unconsciously close doors by guiding the long-term direction of your career.
Four Promo Types Every Photographer Should Use
A promo type that will work for one client may not work for another; that is why I use all four of these methods to get my promos out.
Four Promo Types
- Mass email promo showing an individual project or a specific theme with one or more images.
- Mass newsletter email promos are a summary update sharing news with a collection of images.
- One-Sheet promo is an attachment on a short email that does not need to be scrolled, creating a warmer, more personable email.
- Printed mailers or leave-behinds with the hopes of being easily saved by clients come in many shapes and sizes, designed to show off your work’s branded vibe.
As you may notice, I did not include a PDF attachment on my promo list, as they can often be mistaken for dangerous spam materials when sent by strangers.
The Entrepreneur Myth That Holds You Back
The entrepreneur MYTH that can actually hold us back is thinking we must protectively do this alone! No, not true. I have teamed up with others for NETWORKING portfolio-showing events, and it’s a life changer. Instead of having this sole survival attitude, we can double down by hand-picking the right creative comrades, gaining success in numbers.
Every Photographer Needs a Rep Mentality to Keep Your Marketing Engine Running
Every Photographer can have that REP MENTALITY mindset, no matter your situation. Your job is to continuously keep your REP (Mentality) excited by actively feeding your marketing supply chain.
Adopt the Agent Mentality: How to Strategically Learn from Losing a Job
What is your “agent mentality” improvement approach to losing a job?
• What can you learn to do better
• What other skills do you need to add to your wheelhouse
• What are the strategic positives and negatives of how this went down
• Were there options you wish you had tried
• Did you sell your technical skills properly, mirroring back what the client needed to hear
• Where does this one fit in your statistical analysis in your overall directional trajectory
Let Your Business Ideas Brew and Grow for Your Next Year Ahead
New business ideas don’t always need to be specifically calculated; sometimes, we can let them brew just by setting our sights on who we want to be and what we have to offer. New ideas take some time, just by shifting our attitude of openness. Tell us, what is working for you, and where do you want to take this next year in your business?