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I Need a Fresh Start In My Marketing And Attitude


I need a fresh start in my marketing and attitude, as I had a rough year last year (business-wise), which affected the rest of my life. How do I bring a fresh approach to my business this year?


Accepting GROWTH as our new day-to-day format energizes our business decisions, keeping us on track for the long run. This freshness has to be the regular constant ingredient to what we do because the Advertising Industry is built on change. Find all the spots you may be holding yourself back with dated routines and structure experimentation/testing/new ideas as the new norm.

My Assignment For You

My Assignment For You:

Take a holiday. Notice how it feels to STOP carrying the everyday subliminal undercurrent of freelancing. Take a break. 

How Can I Take A Break When I Want So Much More?


How can I give myself a break and feel good about the success I experienced this year when I really want so much more?


How do we appreciate what we have created when an integral part of our goal is always to achieve more? We are in an odd situation as artistic entrepreneurs in that we must keep the inspiration fires lit while at the same time fully recharging. I don’t mean to be too poetic, but I see it like watering the garden. I have to quiet my mind for new ideas to pop up. If we don’t leave some empty space – we may not develop new ideas and new ideas are the key to our success.

My Nip + Tuck THANKFULNESS Assignment For You

My Nip + Tuck THANKFULNESS Assignment For You:

1. Take a cold, hard look and evaluate where you need a healthy attitude boost in your career. 

2. Which area of your work-world can you adjust the frustrations with an optimistic slant?

3. What positive may you be missing because of an old inner theme that may not work for you anymore?

How Can I Take a Break When Business Has Been Up and Down?


Holidays are coming soon, and I’m not feeling that cheerful attitude as business has been so up and down for me. It is hard for me not to worry about it and relax by taking a break. I’m a photographer for the long haul, but I’m not sure how to stop and enjoy this rat race. Any advice?


I’d predict that any photographer at any level will have these same thoughts based on the competitive nature of our business. We are usually triple bidding; trends come and go, not providing that reassuring safety as most of us are entrepreneurs without a stable incoming paycheck. Know what we are in for and run with it. You are in this, so we can’t fight the norms and swim against the stream. Question back to you- how can you fill the creative fuel tank?

Photographers Are The Creative Carrier Of A Client’s Vision

Once hired for a project, you have a role as the creative carrier of a client’s vision to become a reality. They look to you to lead the technicalities, shaping their investment in their best interest. Be that leader mapping out the best way for them to achieve their goals. You’ve accepted this job as their DIRECTOR every step of the way.

As a photographer, it is important to be the director of your shoots, even if you are not feeling it at times. Clients are looking for someone to bring out the vibe they are seeking in the talent and crew, and to feel comfortable and secure. This means overseeing everything, even if there is a producer on set. Being the director is crucial to ensuring the success of the shoot and the satisfaction of the client.

BUSINESS ANALYTICS Begin with Researching your Competition

BUSINESS ANALYTICS begins with researching your competition. 

Use your rival’s success as your master’s degree guidebook for potential improvements – what exactly sets them apart, and what do clients captivated by in their images? What are the high-line business standards seen on the top competitor’s website and Instagram that we need to use as a wake-up call?

Don’t Be Too Busy To Focus On Your Long-Term Career Intentions

Don’t be too busy to focus on your long-term career intentions. Our freelance industry is distracting and zooms by quickly; we could wake up and feel shocked that we let time get away from us. Spend at least one-third of daily busyness aiming at the desired career path. 

Don’t be too busy for your career, especially for those in the freelancing industry. Freelancers may feel that they have the luxury of not working on days when they are not on set or in the office, but this is not true. Freelancers must be accountable and keep themselves on track by setting goals, scheduling their time, and mapping out how they will achieve their goals. They must make the most of their time, working towards their office goals every day, whether they are working or not. Be disciplined and stick to a schedule in order to succeed in this fast-paced industry.

Getting Back On Track With Our Business

Getting back on track requires more than hopping back to where we were before. Fine-tuning the business tools*, making sure they are up to par, and matching the level of achievement we are setting our sights on. What we put into this is what we get out of it. 

*See our Marketing Strategy Planner on

Yin and Yang of Creative Business

Success as a Creative Business requires a simultaneous balance of our daily work mode coexisting with our recharged creative tank. It takes both of these parts of our business, yin and yang, working together to set ourselves up for true long-term satisfaction.