Q:
How do I spend my time (and money) wisely to not waste time keeping my portfolio updated to get me where I want to go?
A:
Testing is the strategic core to success, but it requires you to play it smart:
- When planning your test, have a client type in mind—the more specific, the better
- Put the time in to identify who does what and who the potential clients
- What are those clients presently doing with their marketing
- Dedicate the time for research and consistent follow-up through our marketing outreach platforms
- Your test and the potential client must match up to stay on course with your website/IG/image branding