Email

Q:

When approaching a potential client directly for the first time, do you find it’s best to send one email to multiple contacts you may have or send individual emails separately to each person?

A:

Since we’re all overloaded with spam, make your outreach as personal as possible. Sound like you are speaking directly to them by using their name (spelled correctly) and mentioning anything you may have in common. 

Do your research on LinkedIn and social media to find some quick points of interest you can touch on. Those are the emails I bet you’d want to respond to yourself. 

Q:

How do you get a rep to look at your email?

A:

Address it to the right person, keep it short, and link them to your website.

DO NOT send any promos to a client’s personal email, unless they have given you permission. Doing this crosses a professional boundary and could affect potential future work. 

Proofread your emails. Use spell-check. Double-check that you’ve addressed your email to the correct person. Professionalism will take you to the next level.

Q:

Is it ok to add people to your mailing list without asking, or should you only contact people who have given you their email address directly?

A:

People can always unsubscribe from your mailing list, so ensure there’s an option. Just make sure the work is applicable to the people you’re including. The key is to do your LinkedIn upkeep, ensuring your target clients fit your specialty. 

Always address a person by their name in an email. Do not approach a rep or a client with a mass email if you want a response.

Always assume your client has less than one second for your email. Include any links they may already know. Write in full sentences that retrace the emails so they don’t need to scroll down and read old ones to understand. Speak in each email as if it’s the first one, gathering all the info. Unless of course you are responding immediately, then it can be quick “yes” or “no”, etc. 

Sometimes, the more you say, the less you will be heard. Consider your audience and how much time they have to read an email.

Treat others the way you want to be treated. How much time do you have to read an email or take a phone call?

You look like an amateur if you don’t have an official website email address, along with a signature on the email including your web or IG link on it.

Q:

What are your thoughts on Agency Access? I feel like spamming with promos doesn’t do much for my business these days. 

A:

We use what we have, but we cannot depend solely on doing any ‘one thing.’ Agency Access is not perfect so I also use Bikini List.  The best way to do this is to try everything and keep trying everything.