Portfolio

Q:

Any advice on how to set up portfolio showings?

A:

Showing portfolios in person is not as commonplace as it used to be, especially since all your work is available online. So, let’s be honest, do they work on projects that relate to your style? Do you have some cool physical portfolio presentations they need to see? What’s the catch for them? Will you be paying for lunch or bringing in something yummy? The simplest way could be a Zoom or a paid portfolio showing event. The human-to-human level does have a purpose, but each client needs a reason, so think of this from their perspective.

Q:

You mention portfolio shows often, but I’m not sure how to set them up or make them happen. I know some companies offer them, but I’ve also heard stories of them being a waste of money, with no jobs coming from them and not being taken seriously by the viewers. Any advice?

A:

Portfolio showings are one of the few marketing options that put us in the driver’s seat. It’s difficult to grab a client’s attention, but if we have 10 minutes of their focused time, it’s invaluable. The key is to choose the right potential clients. How many portfolio showings actually feature the right clients for us? That’s the real question.

Q:

I’ve noticed a trend of photographers at every level showcasing huge online portfolios with hundreds of images. Do you think art directors, producers, and others now prefer seeing more content? I’m inclined to follow the “less is more” trend but would love to hear your thoughts.

A:

The shift to showing more images reflects today’s portfolio platforms of social media. Consistent content is how we keep ourselves out there to be seen. Be careful not to water down your style by showing too much, but stay relevant with overall wee-branded posts available to impress and attract your clients. 

Shoot tests and constantly evaluate your portfolio. 

A strong “book” is what gets your foot in the door. Images speak for themselves. 

Q:

How do I spend my time (and money) wisely to not waste time keeping my portfolio updated to get me where I want to go?

A:

Testing is the strategic core to success, but it requires you to play it smart:

• When planning your test, have a client type in mind—the more specific, the better

• Put the time in to identify who does what and who the potential clients

• What are those clients presently doing with their marketing

• Dedicate the time for research and consistent follow-up through our marketing outreach platforms

• Your test and the potential client must match up to stay on course with your website/IG/image branding

Q:

I often hear portfolio viewings are crucial, yet I’ve never seen any locally or within driving distance. Should I consider traveling to a larger area such as NYC to have this done?

A:

Yes, a one-on-one or group showing with your portfolio is extremely valuable. I’d highly recommend these for photographers at any stage of their career. Bring them some chocolate!

Q:

What is your process after you’ve on-boarded a new photographer? After discussing where the photographer wants to go and where their work would be a great fit, what is your strategy in regards to marketing? What is a rep’s game plan?

A:

“Marketing Outreach” is a big topic; I could write a few pages! The overall strategy depends on what stage they are at in their career. Here is a started checklist:

• Website portfolio revision and clean-up stage
• Dream client list creation
• Testing needed for long-term roadmap clarity
• Spruce up and revamp all portfolio and listing sites like Behance, LinkedIn, IG, etc.
• Get the word out (big topic)
• Create the schedule for who does what and when

Q:

As a part-time photographer, I’m wondering how I should go about potentially getting an agent. Should I even attempt to go through the process? Do agents consider part-time photographers seriously? I’m hoping to get more lifestyle/event/sports photography jobs in the future.

A:

Reps will require full-time photographers, but we will help to make you full-time if we see a promising portfolio style/look/vibe that matches what clients are looking for. It’s usually back to the same thing – your portfolio. That is the bottom line truth of what makes or breaks everything we are going for.

Q:

How do you know when your book is strong enough to start marketing to potential clients? I’ve heard you only get one shot and only one first impression. 

A:

You get more than one shot because clients in larger cities change over often. When a client sees potential in your book, they will often want to see where you take it and be the one to help launch your career. Your book is strong enough when you start bidding on jobs.

Instagram IS IMPORTANT.

I’m sorry to say it, because I know it can feel like a bit of a nag, but it can’t be ignored.

3 reasons to up your Instagram game today:

1. It’s FREE marketing.

2. Clients often look at your Instagram before your website.

3. The game has changed, and Instagram is now an intrinsic part of the advertising paradigm.