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Negotiation Points To Use When Clients Ask For a Reduction in Creative Fees

March 25, 2026

Negotiation points to use when clients ask specifically for a reduction in Creative Fees:

  1. Scaling down any area of their usage terms.
  2. Trimming the number of images, variation, and angles on the shot list. 
  3. Reducing the number of final images included in usage terms.
  4. Limiting shoot days hours maximum.
  5. Time-saving production tasks they take over, like prop shopping, producing, retouching, casting, scouting, etc. 
  6. Predetermined creative concepts/shot list they supply before the shoot day begins.
  7. Guaranteed faster final payment and/or larger advance payment before the shoot begins.
  8. Bulk discounted rate based on future projects.