When a Photographer Secures a Rep

Q:

Once a photographer secures a rep, can we feel relieved knowing that the rep will secure regular work for us, maybe once a month or more? I believe this is an essential question since photography is a precarious profession, and I’m curious if representation can mitigate this. 

A:

Simple answer: NO

Think of it like this: a rep can open doors, but it’s still you and your portfolio showing up to those meetings. 

We have the contacts, and you have the goods. The real question is: what do you need in order to land the jobs? Is the answer something where a rep can help you grow your portfolio and make you more findable or credible with exposure? Figuring this out before you look for a rep may save you time and help you determine whether a rep is truly the right path for you.