How Creative Calls Shape the Treatment Process
March 2, 2026
Q:
Do you think the purpose of the Creative Call is to give a verbal and preliminary treatment to clients before the actual treatment?
A:
Yes, the creative call is when we introduce our verbal treatment, noticing the back-and-forth reactions sparked by the hot topics clients want to discuss. We use this call to monitor how the 2-way conversation flows, giving us a more concise roadmap to our treatment.