Wednesday Wisdoms

Clients can’t usually give you numbers, you have to throw numbers out there for them to bring you up or down.

You usually have 10 seconds on the phone or over email to grab someone’s attention. Choose your top question and only ask them ONE.

If you say too much, no one will hear you.

WARNING

I am hearing a lot of stories about editorial clients wanting to send you a check upfront to have you pay someone else after your check is deposited. SCAM! Be careful. If you need my help let me know.

On a shoot, never share your stress with your client. Talk to your rep or someone else.

When you’re on a business phone call, be aware of speaking clearer and slower than you’re used to. On work calls we are less inclined to ask someone to repeat themselves. Slow it down, enunciate, and listen.

Making the subject of your email interesting is THE most important factor in getting your email read. This will make or break whether it is opened or deleted. 

Make it long, Say it all. Use a question mark. Stand out. Use their name. This is today’s 5-second elevator pitch opportunity!

One line I add to all our bids:

“Bid based on info provided any changes may incur overages.”

Another good item to put on a bid is 50% advance payment of total due before shoot begins. 

Instagram: IS IMPORTANT.

I’m sorry to say it, because I know it can feel like a bit of a nag, but it can’t be ignored. 

3 reasons to up your instagram game today:

1. It’s FREE marketing. 

2. Clients are OFTEN looking at your Instagram before your website these days. 

3. The game has changed and Instagram is an intrinsic part of the new advertising paradigm.

That dissatisfaction you feel, is what an artist calls drive.