Wednesday Wisdoms

“It’s so funny how almost every lifestyle portfolio these days includes some girls wearing cutoff jean shorts and running down an empty road with an American flag, someone on a motorcycle, a group of friends with sparklers, people on rocks jumping into a swimming hole, a couple in the backseat of a vintage car, etc. The cliches abound and I think stuff like that just makes everyone’s books look so dated. It’s bad lifestyle photography that doesn’t feel natural. 

I think most people get tired of looking at books that all feel the same so you need to see some freshness in their approach, whether it’s through casting, locations, props, graphic compositions, more controlled moments and less ‘run free wild lifestyle’…”

Guest Post: Anonymous Art Producer

ALWAYS GET A 50% ADVANCE FOR A PHOTOSHOOT.

When sending links, always make them clickable!

One important way to impress the client on the creative call is to research them before the call. Bring your knowledge of their company into the call.

If you want better odds of getting your question answered, ask only one.

Less is more. The clients’ imagination is our strongest selling point

Always address a person with their name in an email. Do not approach a rep or a client with a mass email…if you want a response.

The difference between an A-level & a B-level photographer is focusing on something & getting really, really good at it.

Proofread your emails. Spell-check. Double check that you addressed your email to the right person. Professionalism takes you to the next level.

Shoot tests & evaluate your portfolio constantly. A strong book is what gets your foot in the door. Images speak for themselves.