Wednesday Wisdoms

What a rep needs from you is something to say. Tests, new work, content, a story, anything to give us something to share about you. 

SternRep’s IG Story last week hit the jackpot with specific client names viewing our story instead of the social media push for massive views. Let’s be realistic with our marketing goals, know who you are posting for, and make that happen. Getting several clients to see your work is a SCORE and WORTH your IG engagement time! 

Sometimes the best sales tool is knowing when to be patient.

Bidding on a job – 

What’s the ‘special something’ you offer that will set you apart from the other bidders? How do you stand out? Have your unique skillset ready to focus on before you get on the creative call with the clients. Connect their branding goals with the distinguishing value you’ll bring so you can be the resource they are looking for!

Sometimes, the more you say, the less you will be heard. Consider your audience and how much time they have to read an email.

Treat others the way you want to be treated. How much time do you have to read an email or take a phone call?

Adjust with the times! Changes are among us in the Commercial Advertising markets, and we need to ride the wave through our style- shifting constantly and leaning forward with advancing ways. Join the movement! 

Negative emotional reactions do not equate to good business.

Marketing Outreach 101: 

If you want to really connect with clients, you need to be the one to go through the efforts of extending a specific invite selection of dates/times/locations all for them to easily say – “YES!”

Every time I mess up, I make sure that I learned the lesson for next time.

Marketing plans must incorporate the unexpected moments of putting ourselves out there in the most natural ways. 

When implementing marketing strategies, allow for flexibility, experimentation, and open-mindedness. By embracing these principles, photographers can navigate the complexities of the modern marketplace and tailor their approaches to meet the unique needs of their businesses and clients. This is a valuable reminder that adaptability and a willingness to learn are critical components of sustained marketing success.