Always assume your client has less than one second for your email. Include any links they may already know. Write in full sentences that retrace the emails so they don’t need to scroll down and read old ones to understand. Speak in each email as if it’s the first one, gathering all the info. Unless of course you are responding immediately, then it can be quick “yes” or “no”, etc.
Trick of the trade- be smart when needing quick answers from your clients! Fully spell out questions/topics without assuming clients remember the topic details. Unlike us, they usually have 5 or more other jobs happening simultaneously. Be the support staff, and understand their situation by repeating the details back to them with your full question so they don’t have to search through previous emails. Assume they are off-the-charts busy!
What a rep needs from you is something to say. Tests, new work, content, a story, anything to give us something to share about you.
SternRep’s IG Story last week hit the jackpot with specific client names viewing our story instead of the social media push for massive views. Let’s be realistic with our marketing goals, know who you are posting for, and make that happen. Getting several clients to see your work is a SCORE and WORTH your IG engagement time!
Sometimes the best sales tool is knowing when to be patient.
Bidding on a job –
What’s the ‘special something’ you offer that will set you apart from the other bidders? How do you stand out? Have your unique skillset ready to focus on before you get on the creative call with the clients. Connect their branding goals with the distinguishing value you’ll bring so you can be the resource they are looking for!
Sometimes, the more you say, the less you will be heard. Consider your audience and how much time they have to read an email.
Treat others the way you want to be treated. How much time do you have to read an email or take a phone call?
Adjust with the times! Changes are among us in the Commercial Advertising markets, and we need to ride the wave through our style- shifting constantly and leaning forward with advancing ways. Join the movement!
Negative emotional reactions do not equate to good business.
Marketing Outreach 101:
If you want to really connect with clients, you need to be the one to go through the efforts of extending a specific invite selection of dates/times/locations all for them to easily say – “YES!”
