Mass-mailed promos no longer work as many clients aren’t in the office, but leave-behind promos can still happen after an in-person portfolio review or client meetings. I am curious about what new creative ways of promotion will replace these printed pieces we have been doing.
Image-making feels like the center of the world as, of course, it has to be your pinnacle point of focus. But then there is more – the ongoing process to be findable. Clients are showing you off to their clients, meaning you must be easily found/searchable with a timely, systematic structure to your presentation. If we skip the importance of step two, we will be climbing a constant uphill battle for success.
Is this a NEW year? Map out your Holy Grail list of ideal career goals from ideas that will lead you where you want to go! Why listen to anything else?
Time off means giving good-faith ideas/mindsets right back to yourself and your creative endeavors!
Negotiation begins with knowing where you stand. When we are in the secure position of the client needing our images, we can use that to our advantage. Of course, we want to play a fair game, but to get to the best, most reasonable price – I use the ‘start high’ approach, giving me space to come down to meet their best price. Remember, we can never raise our prices; we can only lower them when negotiating.
Shoot tests and constantly evaluate your portfolio.
A strong “book” is what gets your foot in the door. Images speak for themselves.
Slow times = time to improve.
No way to say that differently, as we should all keep pushing the creative clock and get better. Why waste valuable time thinking we get time off if we aren’t on a photo job? Plain and simple- we full-time freelancers are always on our clock pushing ourselves forward, or we will lose our lead in the industry.
Do you want to take your career to the next level?
What naturally gets you going, invigorates you, and stirs the creative juices? Let’s be thankful for what is working and USE IT to build off of those particular motivators.
Why does the SHOT COUNT often get downplayed as the EXTRA detail of your fee? No, don’t give away free images! The shot count is one of the cornerstones of your rate. The best way to handle this is to break out the usage per shot in your fees, but often, clients prefer a day rate to include it all. However you set up your fee structure, remember the shot count is not some tiny additional detail as clients may suggest.
Clients usually cannot provide specific prices or amounts you need to present a range of options for them to advise bringing you up or down.
