Wednesday Wisdoms

You look like an amateur if you don’t have an official website email address, along with a signature on the email including your web or IG link on it.

Marketing means “being remembered.” Sometimes, we spend extra money on a story or theme that identifies or connects us to our clients’ memories. Bring or show clients something specific that correlates with your work to stick in their minds and have them remember you. 

“Everyone who has ever taken a shower has had an idea. It’s the person who gets our of the shower, dries off, and does something about it that makes a difference.”

-Nolan Bushnell, Atari

I want to change the definition of our OUTREACH. “Reach out” now means finding your way to include unknown, surprising, or unplanned approaches and constantly trying new ways.

Mass-mailed promos no longer work as many clients aren’t in the office, but leave-behind promos can still happen after an in-person portfolio review or client meetings. I am curious about what new creative ways of promotion will replace these printed pieces we have been doing.

Image-making feels like the center of the world as, of course, it has to be your pinnacle point of focus. But then there is more – the ongoing process to be findable. Clients are showing you off to their clients, meaning you must be easily found/searchable with a timely, systematic structure to your presentation. If we skip the importance of step two, we will be climbing a constant uphill battle for success.

Is this a NEW year? Map out your Holy Grail list of ideal career goals from ideas that will lead you where you want to go! Why listen to anything else?

https://simplemind.eu/how-to-mind-map/basics/

Time off means giving good-faith ideas/mindsets right back to yourself and your creative endeavors! 

Negotiation begins with knowing where you stand. When we are in the secure position of the client needing our images, we can use that to our advantage. Of course, we want to play a fair game, but to get to the best, most reasonable price – I use the ‘start high’ approach, giving me space to come down to meet their best price. Remember, we can never raise our prices; we can only lower them when negotiating. 

Shoot tests and constantly evaluate your portfolio. 

A strong “book” is what gets your foot in the door. Images speak for themselves.