What is the standard day rate for a photographer?
The standard day rate, creative fee, or per shot assignment fee for a photographer depends on the industry they are in. I hear editorial is $500 per day unless it’s a magazine cover. Commercial advertising can run the gamut usually starting at $3,500, up to $6,500 or even around $15k for big jobs.
Also, factor location scouting, prep days, travel days and overseeing post production rates into that rate. And then remember to factor in all the costs of each industry.
Unfortunately there is no clear answer here but there are some great resources to reference. Those are noted below.
Resources available for pricing help: visit @aphotoeditor online for pricing and bidding help, they feature sample estimates
@wonderfulmachine is also great and can step in and help with estimates.
You can also always reach out to a photo agent with questions and we are often happy to hop on a job with you and negotiate your rates. Send industry related questions to [email protected].