Inspiration

You are in the business of keeping it fresh for your clients, so keep your own company fresh.

People are keeping it fresh, and what I mean is that they’re trying new things. Producers, consultants, reps, and photographers. All of us are doing something new and trying to market ourselves in a new way. We have people we want to hire us to keep them fresh, why wouldn’t we keep it fresh? Brainstorm with people you work with, even if you say no to their ideas, it gets your brain working on new ideas. Try new things, new equipment or a new posting on Instagram. Try something new that you don’t know. Try the unknown and make it something you work on. We talk about testing all the time. Test, test, test. Push yourself to keep yourself fresh. Put it out there, whether it’s something you’re interested in, or sharing who you are, or something you’d be bringing to a job or shooting more motion. There’s so many things you can do to show that you’re a fresh thinker.

“You’ll learn more in one hour of doing something than in a lifetime of thinking about it.”

-Marc Randolph, Netflix founder

It’s a heavy time right now, so keeping our own focus where we invest back into ourselves may be the way to keep that glass half full.

On Monday’s Q&A I asked you to share your “career reset” for Labor Day 2020, so here is mine. 

SternRep has been doing well and I enjoy the crap out of it, but maybe there is more? Asking myself the questions that my pre-Covid routines didn’t leave much time to ask:

• What did I think was impossible to reach out for before (support with other reps)?
• What will challenge me a bit more and even make me nervous out of my comfort zone (hosting a webinar)?
• What have I forgotten about that makes me tick (time for myself at the ocean)?

In appreciation of your labor, I’m going to do something different for this Monday Q&A. Today I ask YOU the question. Be vulnerable on this. 

178 days into quarantine, have you felt a reset in your career? In what ways?

Please share your answers in the comments.

Keep your business moving forward as clients are looking at us to set the trends. Stay hot, fresh, and relevant – here is a helpful tool to get your ideas out of your mind to make sense of the plan you need to put into action ASAP. 

Your topic can be “GROWING FORWARD,” write it on a piece of paper, circle it in the middle of a page, and set it free!

www.mindmapping.com

“You fly to Blockbuster, try and sell the business, and they laugh at you.”

-Marc Randolph, Netflix founder

“I liked this story because we placed an emphasis on failure. I find failure to be the very thing, the impetus for the next success.”

-Brad Pitt on Moneyball

I’m noticing a trend how people want to stay in touch and see what you are up to. We are in this human business of photography because it’s your “eye” we are selling. Clients want to know your “eye”.

Q:

How do you feel about print promos right now? With many people working outside the office, it seems unlikely they will actually see them now.

A:

Mailing printed promos would be a waste of your money right now since our clients are not in their offices. I use printed promos as leave-behinds at showings as well, since those aren’t happening I’d suggest not printing anything right now. Use your marketing budget on email promos and ways of engaging on Instagram.