Printed Promos During Covid

Q:

How do you feel about print promos right now? With many people working outside the office, it seems unlikely they will actually see them now.

A:

Mailing printed promos would be a waste of your money right now since our clients are not in their offices. I use printed promos as leave-behinds at showings as well, since those aren’t happening I’d suggest not printing anything right now. Use your marketing budget on email promos and ways of engaging on Instagram.