Inspiration

Time off means giving good-faith ideas/mindsets right back to yourself and your creative endeavors! 

Do you want to take your career to the next level?

What naturally gets you going, invigorates you, and stirs the creative juices? Let’s be thankful for what is working and USE IT to build off of those particular motivators.

Q:

I was wondering if you have any recommendations for sites that discuss the specifics of progressing your photography business?

A:

In my opinion, there is no better website than aPhotoEditor. It contains all the insider information you will need to progress your business.

Q:

When you talk about the rising importance of “content,” are you referring to the necessity for photographers to post more and better content, the necessity for clients to produce more content and hence hire photographers more often, or both?

A:

When I refer to the importance of content, I am talking about both: photographers need to create more content, as do clients. We must constantly create and post content in today’s business world to make our work findable. Years ago, the marketing process was more challenging to show our work to clients, so this could actually be a win/win if we accepted it and joined the content party.

Q:

Wait, so on one hand, we’re supposed to stick to shooting what we love rather than trying to chase trends, but on the other hand, we have to keep reinventing ourselves?

A:

I know this is a tricky situation that all photographers face to stay fresh in our business. Reinventing means growth, and that growth happens within your own style. Some ways to do this include diversifying the look of the talent, adding props, changing up the location, etc. Expand to constantly push yourself while staying within the cohesive feeling of your portfolio. 

Every failure is a golden opportunity to improve. Lost a job to someone else? Use it as inspiration to work harder.

When things are challenging, find a way through. Giving up during difficult or slow times means you are only involved in half of your business. When it’s not easy, take a moment to dig deeper to know where you want to go and if any shifts are needed. Be wise and make critical decisions out of proactive action instead of reactive inclinations.

Q:

I need a fresh start in my marketing and attitude, as I had a rough year last year (business-wise), which affected the rest of my life. How do I bring a fresh approach to my business this year?

A:

Accepting GROWTH as our new day-to-day format energizes our business decisions, keeping us on track for the long run. This freshness has to be the regular constant ingredient to what we do because the Advertising Industry is built on change. Find all the spots you may be holding yourself back with dated routines and structure experimentation/testing/new ideas as the new norm.

My Assignment For You:

Take a holiday. Notice how it feels to STOP carrying the everyday subliminal undercurrent of freelancing. Take a break. 

The holiday season is a good time to take a break from running your own business and relax. Even though January 1st is rapidly approaching, it is important to take a break and let yourself be recharged. Set a goal for the holiday season, such as cleaning off your desk and organizing your office, but only if you have the time for it. The main focus should be on taking a break and enjoying the holiday season. This will help you to come back in January with full energy and inspiration.

Q:

How can I give myself a break and feel good about the success I experienced this year when I really want so much more?

A:

How do we appreciate what we have created when an integral part of our goal is always to achieve more? We are in an odd situation as artistic entrepreneurs in that we must keep the inspiration fires lit while at the same time fully recharging. I don’t mean to be too poetic, but I see it like watering the garden. I have to quiet my mind for new ideas to pop up. If we don’t leave some empty space – we may not develop new ideas and new ideas are the key to our success.