Always address a person with their name in an email. Do not approach a rep or a client with a mass email…if you want a response.
Always Address A Person With Their Name In An Email
Proofread Your Emails
Proofread your emails. Spell-check. Double check that you addressed your email to the right person. Professionalism takes you to the next level.
Choose Your Top Question
You usually have 10 seconds on the phone or over email to grab someone’s attention. Choose your top question and only ask them ONE.
Make the Subject of Your Email Interesting
Making the subject of your email interesting is THE most important factor in getting your email read. This will make or break whether it is opened or deleted.
Make it long, Say it all. Use a question mark. Stand out. Use their name. This is today’s 5-second elevator pitch opportunity!
Advice for Aspiring Photographers
Q:
What advice can you give to aspiring photographers?
A:
Explore. I don’t even call it testing anymore. Explore and expand your look without losing all that specific edge to your style. As I said before, all photographers need to rediscover themselves on a regular basis. Educate themselves, look at others, assist and learn as much as possible.
We’ve talked a lot about the importance of social media but I think new photographers could really benefit from thinking beyond social media for their marketing as well. Send emails. Write people on LinkedIn. Go to lunch. Meet people in person. Aspiring photographers may need to get creative by finding ways to connect.
Guest Post: Interview w/ Mara Serdans
www.MarasMix.com
“Just”
I am dedicated to never using the word “just” in my emails, it sounds like I’m apologizing.
Sound confident.
Sound Like Your Own Voice
In marketing, the more your written communication can sound like your own voice, the better.
Space Out Your Emails
Space out your reply emails to use it as more marketing PR time.
Quickest Way to Lose a Potential Client
The quickest way to lose a potential client is to spell their name incorrectly.
Advice for a Photographer Seeking Representation
Q:
What’s the best advice you can give a photographer who is seeking representation?
A:
Best advice to find a rep is to email the reps that interest you. All we want to do is check out your website. If you know people in the business you can ask around and get the word out there that you are looking.