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A Cohesive Look

May 6, 2019


Q:

I love photographing kids, architecture, urban environments, and candid images… Is it a requirement to focus on a specific niche as a photographer?

A:

This does depend on what industry you are in, but for commercial photography, an advance prior to the start of the shoot is especially important if it is with a new client. I would not begin a shoot without an advance for 50% of the total or 75% of the expenses.