What is “Marketing” These Days?

What is “Marketing” these days? One way it is different is that we are all feeling more human right now. I’m having an easier time reaching clients and building my email promo lists. People are responding, so say hello.

This is a time when I’m noticing some photographers being very proactive in reaching out and communicating, which is essentially what marketing is. It can look quite different from how it used to, and we’re currently creating new ways to engage. Whether it’s on Instagram, LinkedIn, or any other platform, it’s important to keep yourself visible and active.

Right now, amidst this calm in the storm, take the opportunity to put yourself out there. Get creative, rediscover, reform, and reinvent your own marketing plan. Whether you have a rep or not, seize this moment of openness in the industry. Jump in, find your way, and let your voice be heard. It can be as simple as a friendly hello—just get yourself out there.