The Overall Purpose of the Creative Call

The overall purpose of the creative phone call is to give the client a sense of what it’s like to work with you. 

Creative calls are crucial to conveying to art directors and art producers that you understand their concept. We’ve heard from art producers that you could be third in the bidding but you can become first if the creative call goes really well. That’s how important it is. Not to get you nervous, but they want to hear that it’s their baby and you understand it. You’re going to bring it to life as they see it.