The Best Way To Stay In Front Of Clients Is With ENGAGEMENT

The #1 way to stay in front of clients is free and available at our fingertips, and yet we tend to ignore half of what we need to do- ENGAGEMENT. Sorry, I know it’s time-consuming, but why spend time and money on other marketing resources and ignore the one tool most guaranteed to work? Be your-human-self with comments and views, actively connecting as a real person.

If I were asked what the most important tip for a photographer is, I’d say something you might not want to hear. You hear us, Ranee and me, talk about this all the time on AskSternRep and SternRep: engagement on Instagram. Instagram—give me a minute, please. I know it’s the one place where we’re almost 90% sure clients are active. Where else are they actively engaging? Nowhere. Emails? LinkedIn, maybe? But on Instagram, they’re definitely there.

However, it’s not enough to just show our work. We have to engage with them so we show up in their stories and feed. We have to be the active ones—that’s the key. I know it might not be what you want to hear, but it’s really, really true. Please don’t hate me for saying it!