The Best Type of Marketing

The best type of marketing is “Word of Mouth.”

We want clients to refer us, but this isn’t easy to control. 

What we can control is giving them something to say. 

Put forward the ‘searched for’ specifics about yourself clearly and concisely. 

Your particular skill set matched with what your clients are looking for is the golden ticket of marketing!

My webinar next week will focus on marketing. One of the most powerful marketing tools is word of mouth. How do we create word of mouth? It’s one type of marketing that we don’t directly control, but it can be the most impactful.

Clients talk to each other to find out who’s the best because they want to be associated with the best. They’re interested in your location, skill set, and any unique aspects of your work. These are the buzzwords you need to get out there. Find ways to get in front of them, whether through networking events, portfolio reviews, or showcasing your unique equipment and skills.

Think about the questions clients might ask each other, such as, “Does anyone know a photographer in this area?” or “Who can shoot with this specific piece of equipment?” Get yourself out there in ways that highlight your unique attributes and skills.