Portfolio, Portfolio, Portfolio

As important as marketing is for all of us, it does not come close to the importance of having a superb portfolio. 

Portfolio, 

Portfolio, 

 Portfolio…

Marketing has many components, but the most important one is your portfolio. It can make or break whether you get the job. While treatments, creative calls, and everything else we do are important, they are supplemental to your portfolio. As I’ve said before, your portfolio is crucial.

I used to represent, and still handle, one of the most famous pet photographers in the world—Sharon Montrose. She hasn’t marketed herself in at least five years, yet I still receive calls for her. This demonstrates that while marketing is important, it’s your portfolio that truly makes a difference.