Photography Is Not Just About Taking Pictures, You Must Also Be Easily Found

Image-making feels like the center of the world as, of course, it has to be your pinnacle point of focus. But then there is more – the ongoing process to be findable. Clients are showing you off to their clients, meaning you must be easily found/searchable with a timely, systematic structure to your presentation. If we skip the importance of step two, we will be climbing a constant uphill battle for success.

The dual nature of photography is both an artistic endeavor and a practical business. While the creative process is consuming and deeply personal for photographers, they must also recognize the importance of marketing their work effectively. Potential clients often face overwhelming choices and need quick access to the photographer’s portfolio to make informed decisions. Therefore, photographers must ensure that their images are easily accessible and showcase their work in a way that resonates with both their clients and the end users. This balance between artistry and practicality is crucial for success in the competitive photography market.

Photographers have to not only hone their craft but also be strategic in how they market and present their work. The creative process is undeniably valuable, but it cannot exist in a vacuum. Photographers must adapt to the realities of a competitive market where ease of access and effective communication of their capabilities can make all the difference in their success. By embracing both the art and the business sides of photography, they can create a sustainable career that resonates with clients and stands out in a crowded field.