Negotiation Begins With Knowing Where You Stand

Negotiation begins with knowing where you stand. When we are in the secure position of the client needing our images, we can use that to our advantage. Of course, we want to play a fair game, but to get to the best, most reasonable price – I use the ‘start high’ approach, giving me space to come down to meet their best price. Remember, we can never raise our prices; we can only lower them when negotiating.