Make the Treatment Yours

Treatments are the opportunity to share a sampling of the Director you will be set in a very well designed, well written PDF. 

Reiterate what you heard on the Creative Call through a mood board of images and topics explaining your lighting, color and tone, location samples, talent, wardrobe styles, post work, etc. 

Make it yours, who you are as a director and how you envision this project with all the specific areas that create the look + feel you will be creating. 

Treatments are such a big topic. They are what will help you get the job or lose the job. The client wants to know that you understand from the mood board and their creative call what is their concern. What are some potential problems that you can solve. Listen to what the potential issues are on their side and what the challenges are and what you can bring to the table. Let them know you’re going to deliver a smooth shoot and get them what they need.