Instagram Post Ratios

*Instagram*

Post primarily professional content: Finished work, behind the scenes, videos of you at work, etc. Images should be… 70% professional at least – 30% personal. But instagram for photographers, really needs to be PRIMARILY professional content. It is a living, breathing portfolio and should be aligned with all of your other branding. 

It’s funny—I wrote this about six months ago, and it already feels a bit outdated. Our business changes so fast. Right now, Instagram should be your portfolio, plain and simple. It should look like your portfolio. Any personal stuff, behind-the-scenes content, and things like that should be in Instagram Stories. That’s what Stories are for, and that’s where that content belongs. Your Instagram posts need to be your portfolio.

I once heard a story—I mentioned this on The Futur podcast; you should check it out—where an art producer was in a meeting with her agency. While they were discussing which photographers to use or bid on, she discreetly checked Instagram under the table to look through portfolios and suggest photographers. Instagram is so convenient, and it has truly become the new portfolio. So, treat it that way.