If Your Creative Goal Is To Be Comfortable…

If your creative goal is to be comfortable, don’t become a photographer. 

The photography business is not one to get into if you need to be comfortable. We don’t know where our next money is and it’s a lot of freelance work, but also we have to stay ahead of the times. We are the people that are leading the trends. We in the photography business have to keep it fresh because even the creatives at ad agencies who are creating these ads need to know that we can do better for them. A photographer is going to shoot more than they ever thought of or could dream of when they came up with their concept.  Photographers, you can’t be comfortable. You have got to keep pushing it and stay fresh and think young at all times.