If You Want a “Cold” Email Opened

If you want a “cold” email opened and read, don’t attach an image. 

The more we can look like humans instead of spam, the better. In my own marketing, I draw from my personal experience as a recipient of emails. If an email doesn’t address me by name, I delete it. If it includes images, it often feels like spam, so I delete it again—honestly, that brings me a bit of joy. It’s easy to go off on tangents with this, but what’s most important right now is that I’m finding a link works best instead of images in the email. Include a link—it makes it quick and easy, and people are more likely to click on it.