How Do You Stand Out From The Competition?

What is your sales tool component that stands out to separate you from your competition?

Is it your personality, a production capability, or your skillset?

What do you offer that helps your marketing/sales approach push you to be 1st choice for projects?

This specific something about you can shape your entire direction.

Follow it, know it, explore it and grow from this specialty to keep yourself on top of the pack.

Think about the sales of what you do. You need to be competitive with many others, so how do you make the numbers work in your favor? Rely on something very specific to you that limits your competition. Your approach can focus on this unique skill set, something you’ve done in the past, your reputation, your history, or your interests.

For example, I represent a duo with a very specific niche. They should leverage that uniqueness every time we bid on a job. They should highlight it in their treatment and discuss it during the call. It should be a major focus because it sets them apart.

Use what you have and rely on it. If you’re unsure what that unique aspect is, take the time to discover it. This can become your best marketing tool, sales approach, focus, and direction for your website, images, or testing. Think about it, use it, and remember it can evolve over time, but make sure to use it effectively.