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Getting Back On Track With Our Business

January 4, 2023

Getting back on track requires more than hopping back to where we were before. Fine-tuning the business tools*, making sure they are up to par, and matching the level of achievement we are setting our sights on. What we put into this is what we get out of it. 

*See our Marketing Strategy Planner on AskSternRep.com

Setting our goals and understanding our intentions are crucial. We need to determine where we want to go and ensure that the path we are on aligns with our current objectives. To get back on track and move forward, we need to evaluate the tools that will help us reach our goals.

Assess the following:

  1. Website: Is it current and effective?
  2. Branding Identity: Does the branding, including the logo, still represent who you are and who you want to be?
  3. Social Media: How is your engagement on Instagram? What about LinkedIn?
  4. Lists and Email Promos: Are your lists and email campaigns performing well?

Conduct a comprehensive review of what you’re putting out there. Identify what’s working, what’s not, and what needs attention. Determine where you can get the necessary help and whether you’re working with the right designer. Assess your budget for these tools and resources.

By evaluating these areas, you can lay out a clear plan to get your business to where you want it to be.