Don’t Speak

We have better odds that clients will remember our work if we don’t speak as they flip through your portfolio pages.

I noticed early on in my career that when clients are looking at portfolios, it’s important for me not to speak too much. I found that talking while they were viewing the work could be distracting. The whole point of showing portfolios is to let the images speak for themselves, allowing clients to absorb and focus on them. It’s much harder to remember an image visually when you’re being spoken to and have to respond—it’s a lot of multitasking. So, be conscious of this when showing your portfolio: stay quiet and let the images do the work.