Curate Your Relationships

 Curate your relationships. 

Of course this is true for our personal lives, but also for our careers. 

Know where people are from and what they enjoy. 

Relate to people as our connections are the best public relations. 

Even if you have a rep, do this for yourself as your relationships are a part of your brand.

Right now, marketing is incredibly important to our business. It involves putting ourselves out there, bonding with others, and taking note of what’s important to them—their backgrounds and relatable topics. This approach helps us connect quickly and meaningfully. I’ve seen that today’s marketing is increasingly about personal connections, even including things like taking people to lunch. Then, when we bid on a job and start working with them, it feels more human. Marketing today is more about human connection than ever before.