Creative Call Tip

 The Creative Call is one of those rare ‘make or break’ moments that will help you get or lose the job. When you hear a pause after the creative explains what they are looking for, jump in with a response of a visual description of how you will get what they are looking for.

I have a specific piece of advice for you, based on what I’ve noticed on creative calls. There’s often a pause when the art director is explaining the shot list and the concept. It’s crucial to wait for that pause and use it as your opportunity to reiterate your visual plan. Instead of just saying ‘That’s great’ or ‘Yeah, sure,’ use that pause to restate what they’ve outlined and explain how you will technically execute it. This helps clarify how you’re going to bring their vision to life.