Build Your Brand on a T-Shape

 I once heard the very wise rep Rhoni Epstein of Photo Therapists say, “Build your brand on a T shape. Build a strong style and then expand once it is sturdy.”

Follow her advice.

www.phototherapists.com

I hear a lot about expansion from photographers who want to explore new areas. It’s natural to want variety and not do the same thing over and over. However, it’s important to stay strong with your core style—what you’re known for. I remember the concept of the ‘T-shape’: build a strong foundation with your primary style first, then you can expand. You need to have that core style balanced and structured before branching out. So, focus on solidifying your main style and then consider expanding from there.