Build A Business

Whether your medium is photography, illustration or video… if you want to be successful in today’s marketplace, you need to build a business. Today’s challenges have never been greater. Nor only do you need to win the account from your neighboring photographer, but you’re also competing with stock collections, free content, in-house production departments, pro-consumer digital cameras giving clients the opportunity to take their own images… and an authentic trend of embracing “real photography” taken from smartphones. Ah, but there is a silver lining to our future, our industry has never needed visual content more than they do today… Though you might feel weighed down by the realities of this industry, if you can rise above the clutter and visual noise out there, you can have a very successful career. 

Guest Post: Agency Access

The Photographer’s Survival Guide to Marketing