Benefits of Having a Rep Bid on Your Job

One benefit of having a rep bid on your job is this world of secret handshakes. It requires us to pick up on the right time to indirectly ask about pricing amounts + totals. I’m not sure why it goes down this way, but clients usually do not come out and tell us what needs to be changed to get the job. Reps get used to this negotiation system and can often find out information that is a bit hidden. I call it the “rep’s language.”

Having a rep on your side when bidding for a job can be incredibly helpful. I recently experienced this during a bidding situation on Zoom. Before speaking with the producer and photographer, they wanted to chat with me alone—almost like a secret language between us. They know that a rep will ask the right questions and uncover key details.

Clients often don’t feel comfortable directly saying, “We need you to be this much lower because we really want you to get the job,” especially in a triple-bid situation. The secrecy and indirect communication can be challenging. A rep understands this dynamic and can step in to ask the crucial questions, such as whether we need to adjust our bid by a specific amount.

Clients might not feel correct giving us all the information directly, but they are usually more open to a rep asking. It’s all about mastering this negotiation tactic—the “secret handshake” that a rep can expertly navigate. If you don’t have a rep, consider finding a temporary one. And if you do have one, make sure to appreciate their invaluable support.