Should a Website Prioritize Variety or a Cohesive Selection of Images?

Q:

What is most important? Should my top website goal be a wide variety or a highly cohesive selection of images? And how do I know when I’m pushing the boundaries too far?

A:

Fast-track answer:  “cohesive-variety”

Need-to-streamline: Too many looks/vibes no longer define your vision; anyone can do what you do.

Sales result: Impactful/consistent websites are remembered. That is our goal – get them to put us on their “list.”