Digital Usage Rights and Billboards

Q:

I saw how one of my clients used my images on an electronic billboard after I gave them “digital usage rights.” I had no idea a billboard could be considered DIGITAL. How are we supposed to monitor usage like this?

A:

Usage definitions are constantly changing as new developments creep up quickly. The best way to stay ahead of the curve is by carefully defining specifics to limit each purchased usage category.

Examples:

1. Excluding billboards

2. Limited to 48 X 70-inch bus shelter-sized poster displays

3. Not including paid ad placements

4. Client name website only

5. Not including electronic media or video

(For more info see AMA Usage Glossary: https://static1.squarespace.com/static/5f3449e3b908c4454253346b/t/62cd98713535691a6dadd3a8/1657641073387/AMA+Usage+Glossary.pdf)