How to Turn a Cold Call into a Warm Conversation

A general mass “cold call” of any type usually will lead to a hang-up. Think about this and apply this theory in your business conversations. Address clients by their name. Let’s get back to the basics in our electronic world – whenever possible, a firm handshake, eye contact, and recognizing the person’s name. Human”ify” is the way to make a cold call into a warm call.