Using Instagram as a Portfolio

Q:

Should a photographer edit and cull their Instagram page to make it look like a professional portfolio? If my Insta has some commercial work, behind-the-scenes shots, but also smartphone shots of my puppy, is that a huge turn-off?

A:

Instagram needs to be your 2nd portfolio. Just as your website has your ABOUT section, which brings a bit of personal info to it – same goes for Instagram. I’d suggest for instagram; 80% portfolio and 20% personal. 

ALTHOUGH, the personal should really still be images that are interesting to your clients. THey love seeing locations you are working in and learning/knowing any interesting info about you. They want to know who you are and what your hobbies are. They don’t really need to know what your pets look like.