Treatments + Bids

Q:

Is it expected that I deliver a treatment when an ad agency requests a bid?

A:

Yes, treatments are the norm now and I definitely recommend sending them in on every bid. Why not? Other than them taking a lot of time, they really sell the photographer and can help you get that job or future jobs with that client. Take it as one opportunity you should not pass up even when they don’t ask for a treatment. 

One tip: Work with a designer to get your treatment template looking like your A+ style!