The Purpose of the Creative Call
May 2, 2022
Q:
Do you think the purpose of the Creative Call is to give a verbal and preliminary treatment to clients before the actual treatment?
A:
Yes, the creative call is when we introduce our verbal treatment, noticing the back and forth reactions sparked by the hot topics clients want to discuss. We use this call to monitor how the 2-way conversation flows, giving us a more concise roadmap to our treatment.