The Importance of Content

Q:

When you talk about the rising importance of “content,” are you referring to the necessity of photographers to post more and better content, the necessity of clients to produce more content and hence hire photographers more often, or both?

A:

When I refer to the importance of content, I am talking about both: photographers need to create more content, as do clients. And hey, reps too. We all need to constantly be creating and posting content in today’s business world.