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Tagging Clients on IG

May 1, 2023

Q:

I tagged a client on my IG image, and it worked; they want to use it for their socials. I don’t want to just hand over the image. How can I approach asking for compensation of some sort, and better yet, how can I translate this into an actual booking in the future?

A:

Tagging clients on IG is one strategic door-opening marketing tool,  but it is more of a way in vs. a way to sell that image. How?

  • Usually, the social media manager will not have a budget to purchase image usage for IG.
  • You’ve created the rare opportunity of having their attention for one response.
  • Use this door-opener to get the “photography hiring” contact information. 
  • If your image is shared, get your name tagged to use this for your benefit.
  • Take this experience as a conversation starter on LinkedIn, where you will talk to the correct potential clients.