Standard Usage Fee

Q:

What kind of usage are you including as part of the creative fee? Is there any kind of standard usage fee?

A:

I don’t know of a standard usage as it always depends on the duration, the location, and the type of usage. The only standard would be “Unlimited usage for an Unlimited duration,” which is more common these days. The one thing I can say as a rep is our favorite work is “reuse” so avoid that “Unlimited” as much as possible.