Representation + Marketing

Q:

I’ve heard from several people in the business that you don’t need representation unless you are too busy to book and manage the business yourself. How true is this?

A:

Most photographers would do better having a rep’s overall support. Some types of photographers may do well on their own if they handle their own social media marketing. If you have the skills that a full-time rep would bring to your business, then you can always do it on your own, but if you aren’t the best negotiator then the bottom-line question is, would a rep protect and negotiate higher fees for you?