Photographers for Social Media Content

Q:

Are brands using freelance photographers for their social media content, or do they only use in-house photographers?

A:

Depends on the client. Some need freelancers or influencers on a constant basis and others do it themselves. 

Additionally, when a photographer is hired to shoot a campaign for a company, it will usually include social media usage. There are instances when a company might shoot additional content themselves or feature influencer generated content and use it for social media.