Permission Before Sending Out Promos

Q:

Can you include buyers and reps in your email list or do you have to ask for their permission before sending out promos?

A:

It’s usually better to ask for forgiveness than permission. It depends on the type of work you shoot, but in the commercial advertising world we send out promos regularly to client’s business email addresses. My theory for marketing is to throw the pasta against the wall and see what sticks. Personally, I receive lots of promos and emails that I didn’t sign up for and I don’t mind at all.